How To Conduct A Successful Connection Call with Michael Roderick
Mar 14, 2022
If you're like most business owners, you're always looking for new ways to connect with potential clients. While there are many ways to do this, one of the most effective is through a connection call. In this episode of Cash In On Camera, Michael Roderick shares his tips to conduct a successful connection call and make the most of this valuable marketing tool.
Here’s a glimpse of what you’ll hear…
▶️ [0:00] Don't you just love how people meet people who introduce you to more people, and then you keep building, and the next thing you know, you have a network of people that, you know. I love how that works. And Michael Roderick is someone who that happened to us, actually last month we had connection call.
▶️ [1:58] We're talking about connection calls. Sometimes people in the virtual space today might call it "virtual coffee". We hear that term a lot. Or people might say it's an introductory call. This is not necessarily even really a strategy call, nor is it a sales call. This is a call to meet people. So I just want to make that distinction because there are so many different kinds of calls that we do in the online space, but this is especially important for people, coaches, and consultants.
▶️ [4:40] So, I think it varies based on where you are in your business. I think in the early stages of your business, you are more than welcome to have a 45 or 60-minute call, to start to just get used to that process, right? But as you go up the chain and especially as your time becomes much more truncated, you do want to get into more of that 15 to 30 minutes max kind of world.
▶️ [6:24] I think it's really important to, at some point within the call, have a discussion of the trajectory that the other person is on. Now that can be in regards to what their vision is, and what they're hoping for next. That can also be in reference to a problem or a challenge that they're experiencing.
▶️ [8:12] But in a connection call environment, they don't even trust you yet. So, you can't just jump into a coaching conversation cause they don't even know whether or not you have that credibility. So, I always say stay away from that, take the time to kind of get to know them, and observe what's going on.
▶️ [10:31] I think it's figuring out is there any next step. Is there something else that you're going to do together and sometimes there isn't. Right. But I always like to think about, is there some additional layer to this, depending on who the person is and what the conversation is.
▶️ [12:29] And it makes it so that even if we spent 90% of the call talking about you, I can give you exactly what I need to give you. And you still know something about me. I think that sometimes the mistake can be either you spend the entire call, just talking about the other person and you never let them know about you and what the scenario is. Or the flip side, you spend the entire call talking about you and you never really get into them, and then they don't want to have a call anymore.
▶️ [15:06] Sure. So, the work that I often do is helping thoughtful givers become thought leaders. And a lot of the time what happens is entrepreneurs really know their why, they've got that piece down, but they don't necessarily have their if, which is their innovative framework.
▶️ [17:15] If you write something, you may wait forever for somebody to respond to it. But if you send a voice message, it's very, very rare that people do not respond.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Cras sed sapien quam. Sed dapibus est id enim facilisis, at posuere turpis adipiscing. Quisque sit amet dui dui.
Call To Action
Stay connected with news and updates!
Join our mailing list to receive the latest news and updates from our team.
Don't worry, your information will not be shared.
We hate SPAM. We will never sell your information, for any reason.
