Audio Branding For Business Success with David Ciccarelli
Apr 15, 2022
In the era of audio-first experiences more and more businesses are examining their audio brand. In this episode of Cash In On Camera, David Ciccarelli Co-Founder and CEO of Voices explains what an audio brand is and how to connect with your audience using various elements of audio branding.
Here’s a glimpse of what you’ll hear…
▶️ [0:49] So much of our time is spent around the visual elements and we've always developed this lexicon of familiar concepts, like shape and space in color. But when it comes to sound, we almost lack the words to even describe what it is that we want it to sound like, it sounds professional.
▶️ [2:32] I think inherently people know what it should sound like, what their company should sound like. And here's what we've learned through research. People like to buy from people and organizations that sound like that. So, let me simplify it. People like to buy from people that sound like them.
▶️ [4:18] The Cash In On Camera is really about how you grow your business and expand your authority in the marketplace by being visible and by putting yourself out there and marketing in the way that works for today. And audio is obviously a huge part of the podcasting experience. It's one of the things I teach as well.
▶️ [6:34] But think about that, you don't necessarily have to create your own. You could start by being on others and get familiar with your own voice and your own topics and then once you have that confidence and content backlog, you might consider starting your own and then reaching out and expanding your network that way.
▶️ [10:51] Well, starting your own show, you need some basic things right off the bat. What's the title of the show, what's the concept. Start with that, like the one-line description that is eventually going to show up on Spotify or Google Podcasts, or Apple Podcasts.
▶️ [12:00] But one thing that I think, and this is true of this show as well, the Cash In On Camera, you know, we're about, I don't even know 55 or so episodes in now, but I'm only just at this point, really starting to think about audio branding because I like you listened to a lot of podcasts.
▶️ [15:14] And I think also ads eventually when you start to build an audience, let's say in a podcast since we're using that, as the example here, you might be able to, again, monetize that with advertising or sponsorship revenue, and then produce ads for that and hire voice actors or voiceover talent will produce those spots for you.
▶️ [17:03] And so I think from a business perspective, no matter whether you choose the path of a podcast, or maybe you decide that you're really going to go all-in on a YouTube channel, or maybe you need to examine your short-form repurposed content, there's probably a place for audio branding because audio branding is really what's giving the flavor or helping you to communicate your personality through audio and elements that you can have produced for you that really aligned to that.
▶️ [19:02] And I think that the skillset of being able to do voice-over work and having the ability to bring out a certain tone is a skill set unto itself, which is why you have a marketplace like voices where people can go and find voiceover talent because it is something, it is a talent.
▶️ [21:40] And I think it's needed, especially for business owners who are looking to put themselves out there, they want to grow their business, they want to integrate audio branding into whatever medium it is that they're choosing to build themselves or maybe even build that into how they pitch themselves for speaking opportunities to get themselves out there.
▶️ [23:59] You know, it's so funny. I love that tip by the way. I love that because my husband is also a longtime TV broadcaster now retired. He spent almost 40 years in the industry. I spent 25. So, you can imagine that we have a lot to say to each other about broadcasting and often when we're trying to make funny voices, we will make that voice from the 1950s.
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