The Top 3 Places You're Leaving Money On The Table (and how to get it) with Mostafa HosseiniAug 09, 2022
Are you tired of feeling like you're working hard but not getting ahead? In this episode of Cash In On Camera, Mostafa Hosseini shares the top three places business owners are losing money and how to fix it.
Here’s a glimpse of what you’ll hear…
▶️ [1:34] So really it's about the acquisition that people are paying so much time and attention to acquiring new people and focusing only on that. Whereby there could be a gold mine of activity and business opportunity, or even clients that are sitting lying in wait.
▶️ [5:18] So a fear idea is one, they have that fear of rejection. Two is the number one objection that I hear all the time, which to me is a big myth, is that people say, "I don't wanna bother my customers", or "I don't wanna bother people." And the other one that I hear all the time is, "I don't want to be salesy or pushy."
▶️ [7:14] So first place is people spend a lot of time and resources and money to bring people onto their website or to a landing page. And then what happens is a portion of those people opt-in and they engage with your content, but a big portion of those people engage with you. And so what you could do is, you could track those people through Facebook pixel or Google's re remarketing or retargeting system to follow these people around on Google's or Facebook's network to show them ads and bring them back because maybe they got distracted and our attention span after COVID is now probably about a second.
▶️ [9:06] It really depends on the offering industry, but the 80-20 principle rules everywhere. Let's say that between five to 20% of people will engage with what you have to offer, but a good 70 to 80% probably will not engage, which they could be. What if we stay in touch and if we show them through different messages and through different stories and whatnot, to bring them back?
▶️ [11:32] So what could happen is you could stay in touch with them. You could have a conversation about how things are going. Are you happy? Are you not happy? Is there anything else that we could do for you? And that's a big question. Maybe there are other products or services that you could provide and deliver to them upsells, which is, and then it's a lot easier. Probably 50 to 70% easier to sell to an existing customer or a path past customers versus selling to a brand new person that has no clue who I am. Right.
▶️ [13:44] For sure. So depending on how you formulate your questions and the campaign that you're running, you can ask questions about the quality of service, how happy they are, or they're not, and get some critical customer feedback that could help you improve your process, make things better, come up with new products and services, adjust a lot of things. So, you're absolutely right. It's another thing that could be done and we do focus on that as well.
▶️ [15:01] I mean, business is all about relationships. Most people that I talk to, say they get a lot of their business from referrals and word of mouth and introductions and whatnot. So, you've got to manage and nurture your relationships. Right. And you gotta engage with your partners with your list, with your people, and stay on top of mind. To me, the easiest way to do it is to pick up the phone.
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