If you're looking to reach $15k months in your business, there are 3 key things holding you back. In this episode of Cash In On Camera, Authority Positioning Strategist Samantha Riley shares the 3 things you must have in order to pave the way to reaching a new echelon in your business.
Here’s a glimpse of what you’ll hear…
▶️ [0:52] Yeah, so there's a lot of things and I think that, and I know we are gonna talk about the three keys, but essentially what I want to, I guess, set the foundation is that to get to your 15 KK month is actually not about implementing lots of fancy things, lots of tactics. It's actually the opposite. It's about making it as simple as possible and just repeating, repeat, repeat, and stay consistent so that you get that feedback from the market that you need. So that then you can go forward and be able to build on that. I think a lot of people think that 15 K months comes from lots of products, putting lots of tactics and it's actually the opposite.
▶️ [3:29] Hmm. So the easiest way to share your lead magnet or this free resource is actually just to put it out on social media saying, Hey, I've got this thing would you like a copy? Then what we are doing is rather than creating a fancy funnel where someone opts in and they go here, and they go here, we're able to move that conversation to a personal message. And I think this is the key here, is that at this level we wanna be connecting with our audience. We want to be conversing with them, having a conversation, building relationships, and building rapport because under 15K we're getting a lot of data. And I know I've mentioned that a lot, and I'm gonna keep mentioning it because we need that data. We need to know what are the pain points, what are the words that your prospects are using. what are their desires? What are their aspirations? And we wanna be really clear on this so that as we move on and we move into that sort of 30, 40, 50 K months, we're able to use that data to then put into paid marketing, setting up our funnels.
▶️ [5:44] And this is Facebook ads. There is a big believer that to build your business, you need to be running Facebook ads. I am a big believer in running no paid marketing until you've clocked this 15 K months. And the reason is, and I've heard this over and over and over, people saying Facebook ads don't. . It's not that Facebook ads don't work, it's that until people have really hit their stride, got very clear on what their product is, what the offer is, and exactly who it's for. Facebook ads don't work. It's actually creative, it's the copy, it's the offer.
▶️ [8:15] Yeah. And I mean, again, you don't have to convince me. I'm all about organic. I don't do any advertising. I remember doing a little bit of advertising way back in the day, like nine, eight, or nine years with some results but that was a different time and things have changed radically. And I don't really have any, frankly, interest in running Facebook ads because, to your point, my strategy is more about the collaborations and the relationships and the networking side of what I'm doing with a little bit of social media thrown in. But mostly it's really about building relationships. And I am excited to be on your Influence by Design podcast, by the way.
▶️ [10:49] Yeah. I'm starting not to like the word hustle, but you're really in hustle mode. I think when you're trying to get up to your like 10 K and certainly a 15K milestone. I think you're still in the grassroots kind of hustle stage we need to get to that point. Yeah. And it's the time to put the pedal to the metal, so to speak.
▶️ [13:30] Yeah. Well, we are talking about funnels, we're talking about Facebook ads. Really what we are talking about is understanding what the key, the key growth areas are, or the foundations of your business. So I've discovered nine key growth areas for your business that were gonna help you to get to seven figures because really you do have to have a plan. You can't just run on what I call accident type and accidentally just end up there. It doesn't work like that. So I've put together this workbook that goes through. The nine key areas, it's a perfect time of the year to do it as we're wrapping up 2022, as we're moving into 2023. I was just chatting with someone yesterday who did this last year.
▶️ [15:23] Patricia mentioned just earlier, that building relationships always builds trust. And we are in a time. where the market is the most skeptical they've ever been. So, having conversations and reaching out, and connecting with people is the best marketing strategy. And I believe that joint ventures and collaborations are the best way to do it because you build connections with people and you are able to exponentially grow your network.
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